Gen Z Skinimalism in Malaysia:

Skin Minimalism

The 10-step Korean Skincare Routine

An Evidence-Based Guide to Healthy, Minimalist Skincare

In the ever-evolving world of aesthetics, Malaysia is witnessing a fascinating shift in skincare philosophy, particularly among Gen Z individuals. Rather than chasing complicated 10-step K‑beauty routines or obsessing over the latest celebrity-endorsed products, this new generation is embracing a trend called "skinimalism": a minimalist skincare approach that values skin health, simplicity, and sustainability. 

As an aesthetic doctor, I've seen firsthand how this movement is reshaping the expectations patients bring into our clinics. In this article, I’ll share insights from clinical experience, supported by current research, on how skinimalism offers both dermatological benefits and psychological relief in a world of information overload.

10-step skincare routine

Photo Source: Jess Jena 🌹

Why Skinimalism is Trending in Malaysia

Gen Z Malaysians (roughly born between 1997 and 2012) have grown up with instant access to beauty content from around the world. But unlike previous generations who may have followed the extensive Korean skincare wave, Gen Z is pushing back. They are opting for "less is more" by using fewer products, emphasizing skin barrier health, and choosing evidence-based active ingredients. This trend is evident in the Malaysian beauty retail scene, where sales of multipurpose and gentle skincare products have increased significantly in the past two years. Online platforms like TikTok and Instagram further accelerate the popularity of skinimalism, highlighting real results over filtered perfection.

Beyond aesthetics, Gen Z also values sustainability and ethical consumption. Locally, there is growing demand for halal-certified, cruelty-free, and refillable skincare products. By simplifying their routines, these individuals align their skincare practices with broader values like environmental consciousness and mental wellness.

The Science Behind Skinimalism

From a dermatological perspective, overusing skincare products especially those containing strong actives or fragrance can lead to irritation, sensitization, and even long-term damage to the skin barrier. Research shows that excessive exfoliation, frequent switching of products, and layering multiple actives can disrupt the skin's pH and increase transepidermal water loss (TEWL).

Minimalist routines, on the other hand, help maintain the skin's integrity by minimizing exposure to potential irritants. A study conducted on over 400 patients in China found that nearly 80% of facial skin reactions were linked to the use of multiple skincare products with unnecessary or irritating ingredients.

Building a Simple Yet Effective Routine

A skinimalist routine typically consists of 3 to 5 steps. Here's how we advise patients to build a solid foundation:

1. Gentle Cleanser: A low-pH (around 5.5) cleanser with minimal surfactants protects the skin barrier. Amino-acid or glucoside-based cleansers are often the first recommendation.

2. Treatment: (One Active Ingredient) Instead of layering serums, choose one evidence-backed ingredient based on skin needs:

• Niacinamide: Reduces inflammation, regulates oil, and strengthens the barrier.

• Azelaic acid: Helps with pigmentation, rosacea, and acne.

• Vitamin C: A potent antioxidant that brightens the skin, supports collagen production, and protects against environmental stressors.

• Adapalene: Treats acne and improves skin turnover with lower irritation compared to traditional retinoids

  
  

3. Moisturiser: Ceramide-dominant moisturisers are especially effective for barrier repair. A 2023 meta-analysis confirmed that moisturisers containing ceramides outperform general emollients in conditions like atopic dermatitis.

4. Sunscreen: Living in Malaysia means daily exposure to extreme UV levels (UV Index >11). Broad-spectrum SPF 50+ is non-negotiable, and tinted sunscreens containing iron oxide offer additional protection from visible light especially important for individuals with melasma or darker skin tones.

5. Optional: Occlusive Night Balm (“Slugging”) An occlusive balm at night can seal in moisture, especially in air-conditioned environments. This is a practice that aligns well with traditional "malam" self-care in Malaysian households.

Common Gen Z Skin Issues and Evidence-Based Solutions

Malaysian Gen Z patients often present with the following concerns:

Acne Vulgaris: A prevalent issue, affecting up to 68% of Malaysian adolescents. Topical antibiotic, adapalene, benzyl peroxide can be first-line treatments. In-clinic, low-level light therapy (450 nm blue LED) and mild salicylic acid peels provide additional support.  Fotona’s precisely controlled Nd:YAG laser light safely penetrates into skin to effectively target overactive sebaceous glands and to reduce the risk of developing new acne inflammation.

Post-Inflammatory Hyperpigmentation (PIH) : PIH is a common concern among Gen Z patients, especially those with acne-prone or melanin-rich skin. It occurs when inflammation triggers excess melanin production, leaving behind dark spots after the skin heals. In-clinic treatments such as chemical peels and low-fluence laser toningThese modalities help accelerate pigment clearance by enhancing cell turnover and targeting dermal melanophages without causing excessive trauma to the skin.

Sensitive Skin: Often caused by overuse of actives or friction (e.g., from mask-wearing). Panthenol and multi-ceramide moisturisers can calm inflammation. Photobiomodulation therapy (633 nm red light) and Sylfirm X (a dual-wave radiofrequency microneedling device) are safe and effective adjuncts to restore barrier function and reduce post-inflammatory hyperpigmentation. Sylfirm X, in particular, targets abnormal blood vessels and pigment-laden fibroblasts, helping improve skin tone and texture without significant downtime.

Sustainability and Ethical Practice

Gen Z is also the most eco-conscious generation. They prefer brands that align with values such as cruelty-free testing, recyclable packaging, and halal certification. Local manufacturers have reported a 30% year-on-year growth in demand for ethical, multipurpose skincare products. As clinicians, recommending sustainable yet scientifically sound products allows us to support this mindset while maintaining dermatologic efficacy.

Final Thoughts

Skinimalism isn’t about doing less but it is about doing what matters most. As aesthetic doctors, we must guide patients towards routines that are not only evidence-based but also respectful of their skin’s biology and their personal values. In a saturated skincare market, Gen Z is showing us the power of simplicity, intentionality, and trust in science.

Reference:

1. Hanisah, A., Omar, K., & Shah, S. A. (2009). Prevalence of acne and its impact on the quality of life in school-aged adolescents in Malaysia. Journal of Primary Health Care, 1(1), 20. https://doi.org/10.1071/hc09020

2. Huang, L., Zhong, Y., Liu, D., Wang, X., Gong, C., Wen, S., Elias, P. M., Yang, B., & Man, M. (2018). Adverse cutaneous reactions to skin care products on the face vary with age, but not with sex. Contact Dermatitis, 79(6), 365–369. https://doi.org/10.1111/cod.13102